NATUKI
Scary foamy monster care
This project is a packaging series for handmade natural cosmetics. The vegan care products are primarily aimed at children from 4 years of age, but they can also be used by adults! The idea behind the concept is to bring hygiene closer to the children. The products are all home-made and contain few, but uncritical ingredients that focus on the care performance of sensitive children's skin
The care products include everything a child could need, including toothpaste, shampoo, soap, bath additives - all in a practical, firm tab form that eliminates the need for additional repackaging. Once the contents have been used up, the packaging can still be used as funny playmates or storage boxes.
The target group are mainly children: half-scary monsters explain to the girls and boys how to care for them. Vibrant, gaudy colours, including pink and purple (because boys can/are allowed to like pink!), paired with a dark blue, which makes the bright colors shine first and gives a certain scary factor.
